About

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Our range focuses on the little things, the details that make a toy irresistible.

Our suppliers are all creators of quality products with purpose. From these things grow fun, imagination and dreams … it gets no bigger.

From small things big things grow!!


Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced from Sweden, Finland, Germany, Spain, Italy, Canada and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Heart & Soul, Lundby, Micki, Miniland, PlayBox, Plasto, Cayro, Wooden Story, Chic2000 Bayer and Goldfish Gifts. We are also the exclusive distributor for WWF in Australia and the agent for Steiff and FischerTechnik in Australia and New Zealand.

AXIS has its own in-house public relations and marketing division in order to ensure that our product ranges are top-of-mind and retailers receive optimum sales support; whether through national advertising or state and locally targeted promotions. This allows us to work alongside our suppliers, developing close working relationships and a good understanding of the product range/s. In effect, we become advocates for the brands within our target locations and also effectively extend and leverage the capabilities of their marketing departments as well.

All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

AXIS is a member of the Australian Toy Association.

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