The impact of technology in education: A quick guide for parents and educators

Untitled design (17)Our friends at Miniland Educational have put together this guide to help you navigate the offline and online world of today’s new toys.

As parents it can be difficult to get to grips with how tech-savvy kids are becoming. Mobile phones are no longer the size of bricks and computers no longer weigh as much as a large dog.

It can be terribly disconcerting to see teenagers, kids and even toddlers waltzing around with svelte smartphones, tiny tablets and booming beatboxes that seem to get smaller and more high tech every time you turn around.

In this day and age where the internet is available at our kids’ fingertips and the whole world can be accessed through the click of a button – it is easy to understand the concerns that many parents have about technology. It has the propensity to suck children in (even toddlers) and could lead them to places where they really shouldn’t go.

However, technology has been adding an incredible amount to education of children everywhere and it is improving learning and performance in schools and homes throughout the world. The impact of technology in education and on children is a double-sided coin and that’s why it should be embraced, but also properly managed, by parents and educators to harness the best aspects of it for their children.

What is the impact of technology in education?
It has made learning more interesting and engaging. 
Technology has allowed teachers to create content that is more engaging and fun for learners of all ages. For toddlers and early learners in particular, it has resulted in teaching that is often more visual, more effective and less time consuming – meaning that the little ones don’t lose interest as quickly.

Promotes connections with other students, teachers and communities
The internet has truly opened up the global village to all of us, and this is beneficial to our children in particular. They can use the internet not just to do basic research on projects at school, but it also allows them to connect with people who live at the other ends of the earth that may be able to give them some firsthand information.

Teachers and early educators are able to connect with each other and share resources, teaching ideas and management techniques – this creating of a virtual “community” is a great way for your children to get cultural experiences without having to actually go anywhere.

Allows for remote work and access
Another impact of technology in education is that it allows for access pretty much anywhere in the world. This means that learning doesn’t have to be confined to a classroom setting and can be undertaken remotely.

This also has an effect on homework and instead of kids having to lug around books, they are simply able to access their work online and complete it anywhere, anytime. It also makes holiday projects or days when kids can’t make it to school more easily manageable, as teachers are simply able to email their work straight through.

How to get involved and safely manage technology for your children?
It is completely natural to worry about the effects that technology might be having on your children, but it is equally as important to embrace it – as kids that grow up without the right kind of exposure to technology stand the chance of falling far behind their peers in the future or using technology inappropriately. So how exactly can you get involved but also safely manage your child’s technological interaction?

Learn about it
There’s nothing worse than watching your child seamlessly navigate an app, website or any other technology that you have don’t even know the name of, never mind know how to use it.

If your child is a little older perhaps have a little show and tell with them and get them to teach you about what they are using, and you can therefore see the impact technology is having in education first-hand. Otherwise, a simple Google search of it should be enough to teach you everything that you need to know.

Keep it public
This point may be more applicable to older children and adults, but should also apply to kids. Make sure that their computers are in a public place in the house – not in their bedroom – this allows you not just to keep an eye on what they are doing, but also forces them to socialise a bit more rather than retreating to their room every time they want to go on their computer.

Embrace it
The best thing you can do for your child’s education is to embrace the fact that technology is here to stay. Get involved with their learning and homework, let them teach you what they know and also ask their teacher how you should use technology at home. We are living in a digital age and technology is not just essential for your child’s everyday education, but also for their future prospects.

Ensure balance
The impact of technology in education on your child will only be beneficial if you balance it with other non-technological based education. From taking your kids playing outdoors and travelling, to buying toys that are still educational but not digital – there are tons of things you can do to balance their time in front of a screen with things that are more practical. Toddlers especially thrive when learning from toys that require not just their minds but also their hands.

Miniland Educational believes that your child’s playtime is as important as their educational hours, and their toys strive to serve both of these important aspects of their lives. They understand that your children are growing up in a digital age and that learning through technology is an essential part of a successful education.

Play Miniland is an integrated approach that combines educational toys with digital resources that provides a well-rounded overall education in a fun and practical way.

Contact us for more information and advice and to see some of their amazing toys, which are all developmentally appropriate for every age. You can learn more here http://www.axistoys.com/Brands/Miniland

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About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

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Why cognitive toys are essential for your child’s development

There’s a good reason why toddlers utter the question “Why?” in response to almost everything they’re exposed to: they’re busy soaking up the world around them, learning to process thousands of visual and aural stimuli every single day.

The mental growth that takes place during the first few years will go on to fundamentally influence the rest of a child’s life. As your child’s body grows, so does her mental ability.

And just as important as a nutritious diet is for a strong, able-bodied toddler, so are the right tools to help your little one develop the cognitive skills that will serve her for the rest of her life.

Your child’s cognitive ability develops at a rapid pace, thanks in large part, to play. As a child grows, so do their observation skills and ability to interact. In addition, they’re busy becoming more efficient at processing, storing and implementing the information they’ve gathered from the world around.

The speed of cognitive development is astonishing: in the first few years of life, they’ll develop trillions of neural synapses (brain-cell connections). How are they able to do this? By playing.

This article from SharpBrains quotes Dr David Elkind, author of The Power of Play: Learning That Comes Naturally: “In infancy and early childhood, play is the activity through which children learn to recognize colours and shapes, tastes and sounds‚ the very building blocks of reality. Play also provides pathways to love and social connection”.

As your child gets older, they benefit in a myriad of ways from different types of playing – each just as important as the next. These include social and memory skills, self-awareness and self-regulating behaviour, internal language, and the ability to strategise, organise, focus and plan.

Because playing is such a pivotal part of cognitive development, it’s vital that you provide your child with the cognitive toys that will give them the best opportunity to strengthen and expand their mental prowess.

Cognitive toys that engage and challenge children in a way that’s enjoyable are powerful facilitators of learning.

There are thousands of cognitive toys on the market that stimulate young minds in a variety of ways. The good news is, educational toys that don’t rely on batteries or a connection to the internet are just as powerful as their high-tech counterparts.

(A word of warning: before handing over your hard-earned dollars, make sure the toy in question is age-appropriate to avoid choking hazards and bodily harm. To keep your child safe, ensure play-time is always supervised.) If you’re having trouble deciding on the toys that will best stimulate cognitive development, consider some of the following options:

Mosaics boards
A classic toy that develops eye-hand coordination, creativity, spatial orientation and colour recognition. The most basic concepts of interlocking can also be practised and with concentration exercises and attention, allows for the development of the visual-motor co-ordination, creativity, spatial orientation and the discrimination of colours.

Miniland EducationalAbacolor Maxi
This abacus incorporates colors and geometric shaped solid blocks (cylinder, ball, ovoid cylinder, square and triangle) – 15 pieces. This toy supports both physical and intellectual development; such as improved attention and logical reasoning. The solid blocks help to improve dexterity. Also included are 24 pattern activity cards.

Activity ABC 123
Capital letters templates and 10 numbers templates from 0 to 9 made of solid and soft plastic. Each template demonstrates the correct direction of the stroke. Essential for children to develop writing skills.

45300Miniland Maxichain
This set of interlocking pieces is especially designed for small hands, in assorted colours and textures. They are helpful for carrying out serialisation exercises of colour, counting, comparison, classifying and comprehension of initial arithmetic operations. Includes information cards as a guide to assist with these learning achievements.

Miniland Educational places an emphasis on the teaching aspects of toys.  Miniland Educational toys are invaluable as educational tools due to the additional benefit of teaching guides and activity cards placed with many of the products. They are suitable for parents and educators alike. Learn more about the Miniland range available in Australia and New Zealand here http://www.axistoys.com/Brands/Miniland

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About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000,  Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

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Children’s games for every birthday party

It can be a difficult process thinking of appropriate games to play when it comes to varying age groups, personalities and numbers of children. So, our friends at Miniland Educational have come up with some ideas to help out.

Let’s face it, one of the most exciting aspects at your child’s birthday party (after the presents, sweets and friends, of course) are the myriad of birthday games that get to be played. The daunting part is coming up with the games that will make birthday memories!

Children’s educational games can also play a part in great birthday party planning, and if you get the mix just right, then you could be improving the hand-eye coordination, maths skills, social skills and other important aspects of your child and their friends.

These are our choice of children’s educational games that you can use at birthday parties that won’t just ensure a whole heap of fun, but some learning along the way too:

DIY Projects
While not strictly “children’s educational games” DIY projects at birthday parties are a great way to get children taking the initiative, work with their hands, and learn how to build something.

There are a variety of arts and crafts that you can do at your child’s birthday party that can be scaled according to age. The great thing is that you can include the project as part of the party pack, and something like creating cupcakes or pizzas is a fun and easy way for kids to learn how to cook.

Creating necklaces, building photo frames, painting their own racing cars and many other cool projects such as making these awesome cardboard handbags are a great way to keep the kids busy, having fun, and learning some important skills.

Outdoor children’s educational games
If you are having a party at your home and you have the space (and weather) to move the party outside – then there is nothing better. Outdoor activities are important for kids to get much needed physical activity, vitamin D and fresh air.

Things like obstacle courses can be adapted to add an educational element where kids have to solve math sums or other aspects to move on to the next physical obstacle.

Miniland Educational offers an incredible range of sports and outdoor products that make perfect children’s educational games that can be used at a party. From Frisbee and throwing rings to bat and ball and child’s baseball.

They have a whole range of games that are perfectly suited to give kids a good workout and an enjoyable experience, all while improving their hand-eye coordination.

Indoor games
Whether you don’t have a large enough yard, or the weather is simply making it unusable – having a birthday party inside is completely fine too and there are tons of children’s educational toys that can be used to keep children entertained inside. Classic board games such as Balderdash and Snakes and Ladders are always a popular hit with children.

Family board games are perfect for a small birthday party, as well as construction games, puzzles and other awesome games that are sure to keep the little ones absolutely involved, while they simultaneously learn new things.

As you can see, there are plenty of children’s educational games that can be used at birthday parties that will keep everyone entertained. Miniland Educational produces high-quality educational toys and games that help parents throw the best birthday parties and the best part is kids learn through play. To find out what’s available in Australia and New Zealand just visit http://www.axistoys.com/Brands/Miniland

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About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kathe Kruse, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

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Plasto Toys Launches “I AM GREEN” range of plastic toys for kids

Plasto Toys are designed with your child’s development in mind. By being age-appropriate, these toys encourage self-belief in ability and co-ordination – important social and physical skills in all children. These toys invite and inspire children to play, and personally this is very important to me because my kids are just starting to learn to play with each other. Plasto toys are also made to last, and designed for indoor and outdoor use. Perfectly complementing our Australian love of the outdoors, they have a huge range suited to water and sand play, including buckets, scoops, sieves, trowels and wheelbarrows.

Traditionally all Plasto toys are manufactured from food contact safe plastic. There are no phthalates, BisfenolA, lead, cadmium or other hazardous chemicals in our toys. They are safe for the littlest hands.

i am greenAnd now there is even bigger news! The plastic in the new range of toys is a bioplastic, produced from sugarcane, which is 100% renewable raw material. This product has a positive impact on environment with carbon footprint -2,15 CO2 eq/kg

Sugarcane ethanol has emerged as an important ingredient to substitute for petroleum in the production of plastic. These so-called “bioplastics” have the same physical and chemical properties as regular plastic (the most common type is known technically as PET) and maintain full recycling capabilities.

Benefits of Bioplastics
Renewable – Sugarcane polyethylene replaces 30 percent or more of the petroleum that would otherwise be used to manufacture the plastic. In the new green product range they only use plastic produced from sugar cane and 3% colour. So they do not mix with traditional plastic in this range.

Lower carbon footprint – Each metric ton of bio – polyethylene produced avoids the emission of 2 to 2.5 metric tons of carbon dioxide on a lifecycle basis.

Use of bioplastics is still developing but the Finnish company Plasto Toys has taken a huge leap forward with their “I AM GREEN” range to not only protect future generations but to also protect the current generation of little people.

To find out more about the range in Australia and New Zealand just visit http://www.axistoys.com/Brands/Plasto-Finland

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About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

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Discover your emotions with Miniland Educational Emotiblocks

Emotiblocks is a game designed to teach children aged two and older how to recognise facial expressions and identify them with emotional states, discover basic emotions, develop tolerance, empathy, and respect for racial diversity, and improve their vocabulary speaking and listening skills.

Emotiblocks comprises 6 characters with changeable bodies and faces that represent different emotions, as well as different hair and interchangeable bodies to change their personality. They are a fun way of exploring our first emotions by carrying out a variety of activities that involve observing and feeling. There are over 100 possible combinations!

emoookThe game comes with activity sheets and a teaching guide, making it perfect for spending some quality family time sharing emotions.

Conceived for children aged two and over to work on the following skills:

  • Recognising and identifying facial expressions
  • Recognising and identifying basic emotions
  • Learning values: tolerance, empathy, racial diversity
  • Building up vocabulary

Developmental processes promoted by playing with Emotiblocks:

  • Fine Motor Skills
  • Spatial Concepts
  • Social/Emotional Skills
  • Empathy
  • Stacking
  • Cooperative Hand Movements
  • Facial Expressions
  • Pretend Play
  • Expressive Language
  • Receptive Language
  • Memory & Recall

Emotiblocks has won 4 prestigious international awards:

2015 Best Toy Award of the Spanish Association of Toy Manufacturers in the Games category.

Dr. Toy’s 100 Best: selected among the 100 Best Children’s products of 2015.

Dr. Toy’s 10 Best Games: selected among the 10 Best Children’s games of 2015.

Parent’s Choice Awards 2015: selected among the Best Products of 2015, in the Toys category

PREMIOS EMOTIBLOCKSPlay time is a fundamental activity during childhood, and Miniland Educational offers consumers a wide range of toys for both play and learning time. Miniland Educational features products for an array of developmental skill/age level areas, such as infant items, role and dramatic play, early problem solving, math readiness, and literacy skills. Learn more about the Miniland range available in Australia and New Zealand here http://www.axistoys.com/Brands/Miniland

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About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000,  Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

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Conserving wildlife can be fun the eco way with WWF range of puzzles and games

WWF is one of the world’s largest and most respected independent nature conservation organisations, with close to 5 million supporters and a network active in more than 100 countries on five continents. Since its creation in 1961, it has maintained a constant record of success.

Today, WWF runs about 1,300 projects at any one time and employs more than 5,400 people worldwide. WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.

In addition to ‘on-ground’ conservation projects, WWF also enters into licensing partnerships with companies to help communicate WWF’s message to as wide an audience as possible and to provide people with smart product choices. Under a partnership with Terra Toys a line of educational and ecological games and puzzles has been developed that meet FSC certification, create awareness of the plight of planet earth and raise much needed funds for conservation work. A percentage of the proceeds from every purchase go to WWF’s conservation work and to date the range has generated over USD$500,000 in donations for WWF globally.

What is the Forest Stewardship Council (FSC)?
The Forest Stewardship Council (FSC) is the most credible global forest certification system. It ensures environmentally and socially-responsible forest management. That’s why WWF recommends FSC to consumers, businesses, policymakers and forest managers. For WWF to enter  into  a licensing  agreement with Terra Toys, it was essential that their  games  and  puzzles  are  developed using  FSC certified wood only.

How does the FSC work?
The FSC is an independent, not for profit, non-government organisation that provides standard setting, trademark assurance and accreditation services for companies and organisations committed to responsible forestry. Responsible forest managers can demonstrate their high standards by securing internationally-recognised FSC certification.

How does WWF support FSC?
Through the Love Your Forests campaign, WWF is working with leading businesses to actively promote the FSC trademark and  help consumers make the  right choice when  it comes  to reducing  their forest footprint. Through the Global Forest and Trade Network (GFTN), WWF is working with leading companies to increase the volume of FSC-certified  timber  and paper  products on the market. WWF encourages consumers to request that their timber and paper products be sourced from logging operations that are not causing  environmental and social harm.

So what’s all the fuss about paper?
WWF encourages consumers to not only look at what’s in the package but also how it’s packaged. All that paper packaging that’s thrown away has a huge impact on the environment.

  • Average world paper product consumption is 54.71 kg per person per year, but with more than 3 times as much in Western Europe and more than 4 times as much in Northern America.
  • 10 per cent of the world’s population consumes over 50 per cent of the paper. A 10 per cent reduction in paper and paperboard consumption in North America and Europe would match one year’s consumption in Africa and South America combined.
  • Reducing wasteful consumption, like overprinting or over-packaging, would also ease the pressure on forests and land use, as paper use grows in developing countries.

The WWF range of games and puzzles is a great example of how packaging can be a positive aspect of the product.

So what’s in the WWF range?
The range of wooden games and cardboard puzzles includes:

–              Two specially shape-cut puzzles which are designed to help develop matching skills and also provide interesting facts about the habitats and species on the reverse. These being Sea Life and the Polar Regions Floor Puzzles.

–              Several wooden classic games of two differently themed tumble towers with a dice to decide the destiny of the next picked block, four memory matching game, and dominoes, all using FSC certified pine wood (plywood and Beechwood) to make these games special.

–              Animal-themed playing cards which are broken down into four different regions/ecosystems: the arctic (clubs), rainforest/jungle (spades), marine (hearts), and savannah (diamonds).

–              Five beautiful 1000 piece puzzles featuring stunning photos from WWF photographers, 4 new 100 piece puzzles and a 12 animal puzzle which shows the animals and their environments as well as a four piece puzzle block featuring wild cats.

All the wood and paper materials used for the range come from FSC (Forestry Stewardship Council) certified forests, including the plywood, pine wood, and beechwood. The toys are packed inside a durable tube, made from recycled cardboard, which has been built to provide safe storage no matter how rough the play is! Materials are further minimised by including the instruction manual and educational content on the tube, clever aren’t they!

The range has been developed with the following objectives in mind:

  1. By working closely with WWF it means that each habitat, such as the Amazon and Arctic, and species such as Tigers and Dolphins, are depicted accurately and can be used as a fun tool to expose children to the world around them and the importance of conservation.
  2. Showing green toys are fun! The range captures the values of WWF in each game design by using real life imagery and offering inspirational stories about WWF and their conservation work.
  3. Providing an educational environment aimed at connecting youngsters to wildlife and demonstrating what can be achieved using sustainable raw materials.
  4. Providing information on the species and facts about them within the puzzles allows children to have a more interesting play experience.

So next time you go shopping for a gift that really will leave a lasting impression take a fresh look at the WWF range. http://www.axistoys.com/Brands/WWF-Wooden-Games-Puzzles

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About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kathe Kruse, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

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History of Goetz Dolls

Everything you have ever wanted to know about the manufacturers of Gotz Dolls.

Ballett1950 – Marianne and Franz Goetz founded the Goetz Puppenfabrik in Mönchröden (later part of the town Rödental). The first dolls were made of Papier Mache. All family members helped to make the story a success. Franz Goetz sold and delivered the dolls himself in the early years.

1957 – The first rotation melding machine was used to enable the production of the parts in house. Still today this is how doll parts are manufactured but now in Hong Kong.

1964 – The 1st reproductions of original artist dolls from Sasha Morgenthaler, the daughter of the Bauhaus artist Morgenthaler and friend of Paul Klee, were manufactured. Goetz is the founder of artist doll reproduction. Note: Art dolls are objects of art, rather than dolls to play with.

1985 – Employees increased to 150, later to 300.

1987 – Founded the American subsidiary in Baldwinsville , NY USA.

1989 – Reproduced artist dolls of Carin Lossnitzer and Sylvia Natterer. Artist reproductions have achieved worldwide recognition since then.

1990 – Subsidiary and production plant in Budapest/Hungary.

1992 – Goetz play dolls were honoured with the Spiel Gut (Good Toy) Award for the first time with many more to come. The Spiel Gut recommendation signifies that this toy has been tested with children and examined by experts with a positive result.

Elfen.1994 – The licence for Sasha Morgenthaler dolls was renewed. Goetz franchise retail chain was founded in Hungary.

1997 – Started cooperation with a children’s’ fashion design company, Pampolina and some Goetz dolls became little twins wearing the same clothes as the children. “Pampolina by Goetz collection“. Janina designed by Elisabeth Lindner is honored with the “Doll award of excellence“

1999 – The corporate management was assigned to the 2nd generation of the Gotz Family, Anke Goetz-Beyer and Uwe Beyer.

2000 – Received the licence “unser Sandmännchen”.

2001 – Received the Europe-wide licence for Harry Potter as a handcrafted doll.

2004 – Hannah`s world of play was born – the handcrafted doll enables creative play and supports individual development of cognitive abilities.Prinzessin

2005 – The production of the exclusive Steiff handcrafted dolls started. A cooperation with the Margarethe Steiff GmbH. Received the licence “Hase Felix” and introduced the doll accompanying the film “Felix – Ein Hase auf Weltreise”.

2007 – Introduced our successful doll concept “just like me”.

2008 – Received the licence of the little mouse “lillebi” and produced a collection of dolls and accessories.

2009 – Honouring the 50th birthday of “Unser Sandmännchen”, Goetz introduced to the market a limited edition “Sandmann in Lappland”.

2010 – The anniversary year. Goetz Puppenmanufaktur looks back at 60 years of doll passion and is thus one of the most traditional family owned doll companies in the world.Photobooth

2011 – Presents Haarwerk. A collection of premium make-up and hairstyling heads.

2016 – Introduced new dolls with more new hair/eye/face mould combinations

Every year Gotz brings their interpretation of current fashions in the real world to the styling of the dolls clothes and styling. And we know that 2017 and onwards will be no different.

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About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kathe Kruse, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association

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Play makes kids feel safe

Lundby are happy and proud to tell you, that as a part of Micki Leksaker toys, they are embarking on a new partnership with the World Childhood Foundation. Thanks to WCF children have a chance to play, to develop and to feel good.

The World Childhood Foundation (WCF) is a non-profit organisation that supports children who are victims of abuse and sexual exploitation, street children, children in alternative care and families at risk in more than 100 programmes annually in 17 countries. Her Majesty Queen Silvia of Sweden and 14 family foundations founded the World Childhood Foundation in 1999.

The work focuses mainly on the children who are often forgotten; children living on the street, in an institution or in a family where the parents cannot or are not focussed on the needs of the children to grow into the secure adults. Children living in deprivation are at greater risk of violence and sexual abuse.

Play is essential to the social, emotional, cognitive, and physical well-being of children beginning in early childhood. It is a natural tool for children to develop resiliency as they learn to cooperate, overcome challenges, and negotiate with others. Play also allows children to be creative. Children who live in poverty often face obstacles that impede their rights to have playtime, thus affecting their healthy social-emotional development.

The most important aspect is to give strength and support to the adults who are close to the children. It is through play that parents and carers bond with children and in that play time they see the world through the eyes of the children.

The Lundby vision is that every child is entitled to a safe and playful childhood. “Play is so incredibly important for children to develop and feel good. Therefore it feels right for us to be working with a long standing toy manufacturer”, said Paula Guillet de Montoux.

Both Micki Toys and WCF are driven by optimism and they see that it is possible to make a difference, SOS Children’s Villages is one such example.

3c37cac6-170c-4f51-86c1-e02175f71611For 10 years, Micki Toys have worked closely with SOS Children’s Villages by donating a percentage from sales of Lundby dollhouses. SOS build and operate children’s villages, schools, vocational schools, social centres, medical clinics and family strengthening programs worldwide. Children who have lost everything can, with the help of SOS Children’s Villages have a family, security and love. SOS Children’s Villages are in 134 countries and territories.

Lundby are happy and proud to tell you, that as a part of Micki Leksaker toys, they are embarking on a new partnership with the World Childhood Foundation. Micki’s cooperation started when they contributed to the Astrid Lindgren’s Children’s Village in the Central African Republic in 2007-2008. It continued in 2009-2010, with one of the SOS Children’s Village projects in Ghana. Then, by the end of 2014, they contributed to the work of Astrid Lindgren’s second Children’s Village, Noisy, in the Central African Republic. 2015-2017 they worked on another project together with SOS Children’s Villages, this time in the African Republic of Benin.

For over 70 years they have seen how their products stimulated children’s desire to play and learn. Thanks to SOS Children’s Villages and WCF they can do more and see more children play.

Read more about SOS Children’s Village work for disadvantaged children in the world here.

Read more about World Childhood Foundation here

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10 facts about Gotz Dolls

Durable and beautiful, Goetz (pronounced “gurts” and commonly spelt as Gotz) creates playmates for life for children, doll collectors have long sought the figures as well. Dolls develop emotional and cognitive skills in children while bringing back treasured memories for adults. Here are 10 facts you might not have known about these famous dolls.

1) Founded in 1950, the company really took off about a decade later when the company enlisted the artistic touch of famed Sasha Morgenthaler, who designed the dolls into the early 2000’s. Several other artists have shaped the face of Goetz over the decades as well.

2) Today, the second-generation family company produces the dolls in what is regarded as one of the largest doll factories in the world.

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3) Their faces are created by world renowned doll artists. In 1989, Goetz enlisted renowned doll designers Sylvia Natterer and Carin Lossnitzer to design a new artist collection, the first of many to come.

4) The Goetz reputation for producing high-quality playthings was recognized with the Play Well award in the early 1990s by the Committee for Children’s Play and Toys. The German society is dedicated to toys that are safe, educational and have high play value.

5) The dolls have earned numerous awards and places in the hearts of children everywhere over the years. Prestigious recognition includes the Oppenheim Platinum Award, Dr. Toy’s “100 Best Children’s Products,” a NAPPA Honours Award and five highly regarded “Doll of the Year” (DOTY) Awards presented at the premier international doll industry event.

6) Goetz even has the distinction of inspiring the iconic American Girl collection, a demonstration of the dolls’ international appeal. The first dolls in that series were based on the Goetz face mould and body style. The first American Girl dolls were actually manufactured in Germany by the Goetz doll manufacturers.Gotz Just Like Me Dolls

7) Goetz produces a superior range of play dolls, doll clothes and doll accessories, tested under European EN71 standards for safety and quality. All materials used are tested according to strictest guidelines. They are AZO FREE and do not use poisonous plastic softeners (Phthalate) in their dolls.

8) Goetz babies are created with special care to the needs of the little ones. They are machine-washable and bendable. Available in sizes 33 cm, 42 cm and 48 cm. Goetz girls are created in three different sizes too 27 cm, 46 cm and 50 cm. They follow natural human proportions.Aquini 33 cm catalogue

9) Each Goetz handcrafted doll carries a certificate as well as a Goetz seal – this proves the authenticity – they are numbered and limited in production. Each Gotz doll is lovingly designed with attention to the finest detail, carefully crafted from sculptured vinyl and the best quality rooted hair which is made in Germany and can be brushed, styled and even washed.

10) Each box shows various icons, which specify the most precious characteristics at first sight. The quality seal and certificate assure quality and authenticity of the Goetz handcrafted doll.

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About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kathe Kruse, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

 

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Environmental friendly Leolandia cardboard craft hits Australia

Axis Toys has been appointed as the distributor in Australia and New Zealand for Leolandia Creative Cardboard Toys from 2017. This Polish designed and made range of craft provides endless parameters for creativity – from making the model to decorating it with the child’s personal touches in order to make it their very own! The range targets all ages from 3 to 99!

The range covers: 16 to 19 cm mini craft kits of the Eiffel Tower, Sagrada Familia and a rocket available in white and natural cardboard. There are also two vintage cars, a large Eiffel tower complete with an ape, a house-shaped money box, three plane mobile and a giant locomotive with a passenger car.

DSD_5157They are perfect to boost children’s creativity and develop their manual abilities. From following instructions for assembly to assist with dexterity/motor skill development, concentration and hand-eye co-ordination. Then from a free-play perspective once they get into the personal decorating stage.

What’s inside the box?
Each toy project is packed in its own box. Inside there are pre-cut sheets made from quality cardboard with well-finished edges for safe play, containing all the toy’s elements and a booklet which explains how to assemble the toy.

Environmentally Responsible
Leolandia is very safety and environmentally conscious. The company was set up with these principals in mind and the cardboard used is made from 60-70% recycled papers. The stock can’t be sourced from 100% recycled papers because it wouldn’t be robust enough.

In saying this, all the non-recycled cardboard is sourced from Responsible Forest Management which is a legal obligation in Poland to re-plant trees for the paper industry and replace what has been taken.

Any glue used is water based and no tools or glue are required in the assembly of any Leolandia product – just your hands!

How it all began …
Rafal1-300x199Rafał Dedyński is the founder and creator of Leolandia. He is the father of three energetic boys. One day, he decided to make a toy for them. He took an unused sheet of cardboard, and made them a house. The boys just loved it! They had a great time playing with it and kept asking him for more toys made of cardboard. And he decided to create more models and that’s how the idea of starting Leolandia came to life.

Initially, he produced larger products and finally realised that smaller was more practical as a birthday or travel gift!

Rafal designs toys that stimulate children’s imagination all the while supporting their fine motor skills development. Assembling and painting the toys also creates the opportunity for children and parents to spend time together. Most importantly, playing with cardboard toys is lots of fun!

Cardboard toys are perfect to boost children’s creativity and develop their manual abilities. Every toy is a real pleasure to assemble, because each toy is unique. To learn more about the range in Australia and New Zealand visit http://www.axistoys.com/Brands/Leolandia

Join the conversation at:
Facebook: https://www.facebook.com/axistoys
Instagram https://www.instagram.com/axis_toys/
Twitter https://twitter.com/axis_toys
Pinterest https://www.pinterest.com/axistoys

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kathe Kruse, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association

 

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