How to pick safe toys for your child

There are millions of kids’ toys on the market, and there are thousands more released every month. With so much to choose from, how can you be sure that you are choosing a safe option for your child?

Most toys come with safety guidelines on the packaging, and toy safety seems like it should be common sense – until a toy which you thought was safe for your child puts them in danger.

Here are some parenting tips from Miniland Educational on how to make sure you buy safe toys for your child:

Make sure it’s age appropriate
One of the first things you need to consider about a toy is whether it is age-appropriate for your child. Young babies and children especially need to have toys that have been specially designed for their age group.

96414-ol-350x350

Like this six cube set. They have small cubes of spongy texture to grip easily and safely. Each piece is a rattle. The external faces of the cubes are varied and different with simple and recognizable pictures. Great for getting those little ones attention! They are suitable for 9 to 18 months

Don’t give your young child toys with any detachable parts that they can swallow or choke on; make sure there are no sharp edges to scratch their eyes, and remember that little  ones tend to put things in their mouth – so make sure that the toy is made of non-toxic materials.

Electronic toys
We live in an increasingly digital world, and as such, our children are getting exposed to technology from a very young age. Think about the number of young children and toddlers you see playing on iPads at restaurants, in the back of cars, or on the carpet in their homes.

If you are planning on giving your child something electronic, try and make it battery powered for kids under ten, however, if you do give them something with a charger, ensure that the charger is far away so they don’t entangle themselves in it or put it in their mouths.

94104 packaging2016 pngOr you could give them something battery and power free! The Solar Dynamic allows you to build 10 different models with movement. It does not need batteries because it works with the energy accumulated in the solar panel when this one is located under the direct sunlight. It comes with a detailed assembly guide, step by step, of the models. A practical way of learning about solar energy.

Supervision is key
No matter how safe a toy seems to be, there are circumstances that could lead to your child getting into potential danger. This means that you should always have constant supervision on your child when they are playing, especially if they are younger than ten.

By keeping a close eye on your child, you can ensure that they aren’t putting electronics in their mouth and getting electrocuted, they aren’t facing a choking hazard by putting small pieces of toys in their mouth, they don’t get their eyes scratched and everything in between. Keeping a close vigil on your child is one of the best ways to try and keep them safe.

Miniland design educational toys for children that are age-appropriate and up to the highest safety standards. They believe in using toys to create a holistic education experience for your child that incorporates technology, academics – and most importantly – fun. Like they say, learn through play!

Axis Toys are the distributors for Australia and New Zealand visit our website to see the full Miniland range available in Australia and New Zealand.

Retail or media enquiries please contact:

Paula Opfer, Axis Toys
Email: paulaopfer@axistoys.com
Website: https://axistoys.com/Brands/Miniland
Facebook: https://www.facebook.com/AxisToys/

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for  Cayro, Chic 2000 Bayer, ColourAway, DoodleArt, Goldfish Gifts, Götz, Kathe Kruse, Kiddus Sunglasses and Watches, Kruselings, Leolandia, Little + Sleepy, Lundby, Matz-Spiele, Micki, Miniland, Plasto, Playbox, Sassi Junior, Scribbla, Skrållan, Teebee Box, TicToys, Wooden Story, and Yogi FUN.

They are the exclusive distributor for WWF in Australia and the agent for Fischertechnik  and Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Advertisements
Posted in Miniland Educational | Tagged , , , , | Leave a comment

Miniland, THE Best Educational Toy Brand

Miniland have been developing educational toys for children for over 25 years, and in this time they have grown into one of the top educational toy brands in the world. They offer a wide range of toys that encourage children to learn through having fun.

Their mission is to design toys for children that help to develop the necessary skills that are essential for every age group. Their range of skill-building toys can be used by parents and teachers, both in the classroom and at home, to encourage academic learning during playtime.

Their hard work and efforts have been recognised time and again, and they have received numerous Able Play (special needs) and Parenting Choice awards and certificates. Their online blog is renowned for its wealth of information and advice for parents and teachers on subjects like skill-building, emotional intelligence, and preparing for future STEM careers.

So what makes their toys so special? Their process
They have a unique process when it comes to creating educational toys; they don’t simply build toys they think children will like, but ones that have been well thought out and scientifically proven to help children’s development.

They work closely with child therapists, teachers, trendsetters, pedagogy experts, and various universities during the toy development process. This helps them from the beginning to create toys that target skill-building and other essential developmental aspects that are essential to learn from an early age.

They include an educators’ guide within all their packaging to improve the teaching experience of parents and educators and maximize the potential of the toys by ensuring they are used properly.

A multiplay, hands-on experience
At Miniland they believe in developing toys that work on more than just one aspect of development. They have an all-round, holistic view on skill development and education using a hands-on approach and a combination of academics, fun, and technology. Miniland toys and tools enhance the intellectual, social, emotional and physical development of each child. They have been designed to discover and develop new and existing skills and interests in a simultaneous manner, and to uncover the innate intelligences that make each child special and unique.

Here a just a few of the new toys in the multiplay range

BBQ Emotions!
This huge skewer helps kids recognize and manage their emotions. Discussing them while playing individually or in a group. Dealing with emotions as if they were ingredients is great fun, thereby helping kids to recognize and understand up to 10 different ones. Several different kinds of game are described in the guide. This skewer will help kids learn to recognize and interpret up to 10 different emotions! The teaching guide contains 3 modes of cooperative game to enhance children´s creativity and work on the emotions. Content: 1 skewer, 1 base, 10 beads, 20 stickers, 10 game cards, 1 poster and 1 teaching guide. Suitable for 3 to 6 years.

ABC Monster
Point, throw and form words! Fun game to feed the monster with letters to create a myriad of words in many languages. The discs are letters that, once inside the mouth, slide through a channel and are placed in an orderly fashion to form the desired words. Active game for learning to read and write. There are various game modes with three progressive levels. Content: 1 monster, 48 discs of letters, 30 game cards, 1 letter storage bag and 1 teaching guide. Includes storage bag for playing pieces. Age: 3-7 years

 

Follow the Big Foot
A cooperation game consisting of the completion of footprint circuits to find hidden Bigfoot. Throw the dice to choose the route, complete the circuit by stepping over and placing the footprints backwards and watch out for the distractors and obstacles! You will need to overcome them to keep going and find Bigfoot. For psychomotricity sessions with motor walkways, working on cooperation and laterality. The teaching guide describes incredible game dynamics using the dice of courses and obstacles. Activate full psychomotor skills through cooperative play!  Complete up to 6 adventures and footprint circuits to find the hidden Bigfoot! Content: 12 flexible footprints: 6 left + 6 right, 2 soft course die, 1 soft obstacle and distraction die, 1 Bigfoot figure and 1 didactic guide. Suitable for 4 to 6 years.

Miniland Educational are dedicated to creating educational toys for children that adhere to their high standards and help children develop at the pace that they need.

Axis Toys are the distributors for Australia and New Zealand visit our website to see the full Miniland range available in Australia and New Zealand.

Retail or media enquiries please contact:

Paula Opfer, Axis Toys
Email: paulaopfer@axistoys.com
Website: https://axistoys.com/Brands/Miniland
Facebook: https://www.facebook.com/AxisToys/

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for  Cayro, Chic 2000 Bayer, ColourAway, DoodleArt, Goldfish Gifts, Götz, Kathe Kruse, Kiddus Sunglasses and Watches, Kruselings, Leolandia, Little + Sleepy, Lundby, Matz-Spiele, Micki, Miniland, Plasto, Playbox, Sassi Junior, Scribbla, Skrållan, Teebee Box, TicToys, Wooden Story, and Yogi FUN.

They are the exclusive distributor for WWF in Australia and the agent for Fischertechnik  and Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Posted in Miniland Educational | Tagged , , , , , | Leave a comment

Teebee – the new Toypod for kids & the healthier way to play

The ultimate portable toy box

Teebee is a transportable compact toy box for kids that enables them to bring their favourite toys when travelling. The box is wedge-shaped and fits perfectly between the child’s legs when they are sitting in a car or on a plane. When open the lids transform into a lap tray ideal for playing, drawing or food.

Teebee-hero.jpgDesigned for kids on the go, the Teebee toy pod encourages good old-fashioned tactile play anytime anywhere. Teebee is a transportable, compact toy box made from food-safe plastic for kids aged 3-12 years, it encourages good old fashioned tactile open-ended play wherever, whenever. And can also double up as a lunchbox for any aged child or adult!

Many experts warn about the side effects of too much screen time, e.g. tablets/electronic devices, can disrupt the child’s hormonal balance and can ultimately lead to loss of creativity and social skills. Now Teebee is on a mission to challenge parents to swap their kids’ electronic devices with a stylish portable Toypod.

Teebee-USP-Sheet-Logo.pngMichael Moncur, co-founder of the Teebee, explains, “We love tablets and smart phones, but as many others, there is also a fear of the consequences of spending too much time in front of the screen. We therefore decided to challenge the way children play when they are on-the-move, so that kids are entertained for hours avoiding the battery running out, having to strain their eyes and suffer from motion sickness.”

Teebee comes with a sorting tray and plate for Lego®, Mega Bloks®, Kreo®, etc., but works for all kinds of creative toys. Teebee is robust and can accommodate the smaller pieces of toys, which children are usually not allowed to bring on a trip.

Teebee comes in 5 different colors; blue, dark grey, raw white, red and pink

colors_lineup copy

Axis Toys is delighted to announce that it will be distributing the Teebee range for 2018 in Australia and New Zealand and can be preordered now for delivery early March.

For more information, please contact:

Paula Opfer, Axis Toys
Email: paulaopfer@axistoys.com
Website: https://axistoys.com/Brands/Teebee
Facebook: https://www.facebook.com/AxisToys/
Youtube: https://youtu.be/y1wGpIlRxGY

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for Teebee, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kathe Kruse, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Posted in Teebee | Tagged , , , | Leave a comment

Tell me a Wooden Story Inspired by Nature

Family owned Polish toy brand Wooden Story has a rich history spanning three generations. It started back in 1969 in the Beskidy Mountains where Grandpa Borowy (Borowy is male woodland spirit in Slavic mythology who protects wild and forests) crafted toys from the woods of the forest. Nearly fifty years later, the family brand still make and create heirloom toys in the beautiful natural surroundings of the Beskidy Mountains. Inspired by nature each piece provides an incredible tactile experience for your child. The whole ethos of this toy company is to create playthings for children that are both natural and, in turn, inspired by nature. “We say that the toys came to us from the forest, they smell of wood and you can still hear in them the sound of wind,” so the company’s story goes.

Untitled design

Wooden Story toys and blocks improve the senses and although wood they are incredibly soft to touch. They catch your eye with natural and rainbow colours and delight your senses with the smell of real wood. The blocks are carefully handcrafted and sanded perfectly smooth. They are made of the best, carefully selected wood and they are not “poisoned” with toxic paints or varnish. Beeswax and botanical oils give them a soft polished finish and they use all natural eco-certified paints to colour them. That gives you the certainty that your child will play with toys free of any harmful substances. To make this joy and happiness complete the toys are made of wood that comes from FSC® certified suppliers. Lastly, packaging is not made to be thrown away, Wooden Story eco-friendly canvas bags, creative cardboard boxes and chic wooden crates are designed to be reused or easily recycled.

Joy and happiness of kids – it’s so easy, so important

wsWhile playing with Wooden Story toys, children integrate with this world in a very natural way. Ideas like recycling, environmental protection, the beauty of nature and colours will be with them throughout their entire life. Time spent with the Peace & Love Blocks® wooden blocks is a simple way to inspire a child with values like love, friendship, consciousness, joy and freedom. The little cars are perfect for tiny hands, stacking toys teach patience and creative problem solving and comforting baby teethers are all crafted to ensure they are good for children, parents and the planet alike. In their own words: “We created Wooden Story from our love of nature, for the happiness of children”.

Freedom in creation stimulates inventiveness, awakes imagination

ws 2The Peace and Love blocks are the showpiece, handcrafted they are imprinted with messages – life values, if you like – that every parent wants for their child. Messages of  freedom, of friendship, of truth and acceptance, of love and peace. High ideals, yes, but ideals and values worth striving for and worth passing to your children. The natural and rainbow round stackers are beautiful gifts for adults and children alike. But it’s the kids who really love them, young children love to stack, post, roll, count, sort and line up these chunky shapes. With their timeless appeal these beautiful stackers help your child to develop important skills such as hand/eye co-ordination, balance and fine motor skills. Bright colours and textures engage young children.

ws 3Blocks are kind of a staple in most households because they are perfect for toddlers and pre-schoolers. You can’t go past a wooden block set for great constructive play for little people who spend hours creating, constructing and deconstructing their masterpieces. The addition of a set of fabulous architecturally inspired shaped blocks continues to challenge older children to create the visions from their imagination. Wooden Story blocks conjure the most amazing creations because they are an inspiration in themselves.

These pieces are truly heirloom toys that can be loved and passed from generation to generation. We hope that your grandchildren will discover their own Wooden Story in the toys of your children. If so, the forest, water, air and our whole planet will benefit from their story.

Join the conversation at:
Facebook: https://www.facebook.com/AxisToys/

Instagram https://www.instagram.com/axis_toys/

Twitter https://twitter.com/axis_toys

Pinterest https://www.pinterest.com/axistoys

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kathe Kruse, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Posted in Wooden Story | Tagged , , , , , , | Leave a comment

Introducing Kruselings – Guardians of the dreams, new fantasy dolls from Kathe Kruse

Axis Toys is delighted to bring the Kruseling fantasy adventure range of dolls from Kathe Kruse to Australia. The multi-cultural range of dolls developed in conjunction with doll artist Sonja Hartmann includes five deluxe boxed sets and six single doll boxed sets as well as magic outfits and tools.

Kruseling Fairies GroupKathe Kruse has sculpted a line of affordably priced dolls designed for hands-on play, as well as collectability. The dolls are part of a brand-new epic storyline that the German company has invented. It revolves around a group of children, hailing from different nations and ethnic backgrounds, who are able to crossover from the world of reality to the world of fantasy. They can transform from their ordinary human forms into a band of fairylike super heroic characters called the Kruselings. The dolls are available in both their forms. They have created a range of dolls that help children between four and seven years old relate to positive body images whilst encouraging them to go on great adventures through inspirational backstories.

Kruseling Fairies CasualThe Kruseling backstory

When Luna, Vera, Sofia, Joy and Chloe are summoned by the “Fire Opal”, a mysterious power that is known as the “shines bright heart”, they turn into the Kruselings, the guardians of the Dreamland! Their job is to fight nightmares and to spread sweet dreams for all. The Kruselings go on adventures through the Dreamland with magic tools and spirit animals by their side.

Though the story of the Kruselings is one of friendship, togetherness and teamwork, each member has her own story to tell. Luna, Vera, Sofia, Joy and Chloe know that with their unique and combined talents they can face every challenge.

Let’s meet the adventurers

Untitled design (29)Luna – Girl of Justice
I’m Luna, a puzzle solver from Hong Kong.  I am always up for a challenge! Puzzles teach me to always think a few steps ahead. Due to my analytical mind, my fellow Kruselings think it best to make me the leader of the group. My magic telescope allows me to see things from a different perspective. Sometimes I can use it to see things hiding in plain view, invisible to the unaided eyes. Bao, my cuddly toy Panda, joins me on all my adventures.

Untitled design (27)Chloe – Girl of Creativity
Hi, I’m Chloe! I try to see the best in everybody and everything. The art in my hometown of London, England teaches me to never stop creating and pushing boundaries. I rarely find myself in a corner I can’t paint my way out of! With a wave of my magic paintbrush I can turn nightmares into the sweetest dreams. When Luna and I combine my creativity with her puzzle-solving skills we make a very powerful pair! My squirrel friend, Brandon, is never afraid to withhold his criticism or his praise of my creations. He is a great friend and a greater teacher.

Untitled design (38)Vera – Child of Grace
Hi, I’m Vera. My dream is to be a great dancer in my home city of Paris, France. The other Kruselings think my love of dance is the reason I stay calm and easy-going in all situations. With a twirl of my magic ribbon I can draw elegant shapes into existence from thin air! I love to have last-minute dance parties with friends. My feline friend, Koschka, never leaves my side. However, Koschka doesn’t come close to the grace I demonstrate while dancing!

Untitled design (31)Sofia – Girl of Communication
I’m Sofía. I love nothing more than spending time exploring the sunny outdoors, especially around my home city of Lima, Perú. Nature holds many mysteries, and thanks to my magic flower I can communicate with all living things to learn their secrets! I may seem shy, but in truth I like to think carefully about my words before I speak. Exploring nature teaches me the importance of listening and observing problems carefully. If I can’t solve a problem on my own, I can almost always solve it by cooperating with friends! My stuffed animal rabbit, named Turu, enjoys taking a nibble of various plants in nature when I’m not looking, but I’ve got my eyes on him.

Untitled design (28)Joy – Girl of Trust
Hi, I’m Joy! When not singing along to tunes on the streets of my hometown of New York City, I like to see if I can dance longer than Vera during her emergency dance parties! My friends say I have a bottomless supply of good humour and energy. I like to keep the positive attitude of the Kruselings team going strong! If someone is having a bad day, I help them work through it so we can get back to our responsibilities in the Dreamland. Though I prefer to respect people’s privacy, I can use my magic headphones to listen in on a person’s deepest secrets. But I never tell secrets to my parrot friend, Pippo. He talks too much!

Untitled design (32)Michael – Boy of Adventure
Hello, I’m Michael from Berlin, Germany! When not playing soccer with my friends, I’m always on the lookout for adventure. I believe that I can learn from everything I go through in life. I may lack the magical abilities of the Kruselings, but I always find ways to help out. Maybe someday I will have superpowers as well. The only thing I care about more than sports and adventure is being a good friend and team-mate. However, sometimes I just like to play a simple game of catch with my Golden Retriever, Peppi.

The Kruselings are brave adventurers, but more importantly,  role models devoted to making Dreamland and the world a better place.

Kruseling Australian Retailers https://axistoys.com/Kruseling-Stockists

Join the conversation at:
Facebook: https://www.facebook.com/AxisToys/
Instagram https://www.instagram.com/axis_toys/
Twitter https://twitter.com/axis_toys
Pinterest https://www.pinterest.com/axistoys

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kruselings, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Posted in Kruselings | Tagged , , , | Leave a comment

Goldfish Gifts – handmade and Fairtrade gifts with a difference

Goldfish Gifts is known for its beautiful wooden mobiles, award winning Balloon Balls, colourful Rainbow Ribbons and whimsical fairy doors, that are produced by a close-knit community in Bali. With no two pieces ever the same, owner Elisa Doro explains what goes into producing these mini works of art and how she came about creating this happy cottage industry in Bali.

roel--elisa---about-us-4The Goldfish toy story began in 1989 when Elisa Doro and Roel Visser were traveling through Indonesia on their way to work in a far northern part of Italy. In Bali, they designed a collection of colourful and original children’s mobiles that they had produced by a small community. They bundled them up and so it was in Italy that they sold their first mobile. Together they spent six months traveling through Europe selling their wonderful children’s toys.

Upon returning to Australia, their van become a regular visitor to markets and fairs across the country where Elisa and Roel would often find themselves sleeping in the back on top of the toys at the end of a busy day. Finally in October 2000 they were able to realise a life-long dream of opening their very own bricks and mortar toy store in the quaint town of Berry, NSW. As they say the rest is history.

How do you sum-up Goldfish Gifts in a nutshell? We’re all about originality, colour and happiness. We don’t conform to fashion or trends and our products are designed to last. What makes us really happy is that our footprint on the earth is small but our footprint on the hearts we meet is giant.

9088de0e-79bb-42ca-8203-647b59355325What can you tell us about sustainability of the manufacturing process in Bali? All wood used is plantation or MDF. It’s a true cottage industry where people work from home with family, animals and Gods all around them. There are between 20 and 30 people working for us in Bali. I have been working closely with my producers for over 20 years and together we have learnt, laughed and even cried, but always been positive about the Goldfish products and the impact they have. From a quality control perspective each mobile goes through at least 15 sets of hands in the production process. Now that’s handmade!

Handmade and chemical-free toys are in high demand these days, what’s your view? Parents love the fact that Goldfish Gifts designs toys that are handmade, non-toxic, Fairtrade and ethically made in Indonesia, from a range of different materials for safe play and development purposes. And the fact that each piece is unique makes it even more special! They are made with a smile with the intention of making you and your children smile too.

IMG_1151What do you think is the appeal of the mobiles? Happy wooden mobiles are handmade totally, they are colourful, stimulating, fun and funny, perfect for babies.  All the paints used are non-toxic and the wood used is either MDF or pine from controlled plantation forests. The bags they come in are made in another small village on the other side of Bali where previously unemployed stay at home mothers gather to gossip and work together..and there’s lots of smiling too! My favourite is probably the Ozi Mobile because it was purchased by the last Governor General to gift to Princess Mary of Denmark’s first baby. Suppliers to royalty! My Balinese suppliers were so impressed and proud.

BBALLSBrightBalloonBalls6What do you think is the appeal of Balloon Balls? They are small safe toys that mums love because they are lightweight and the balloons never pop so they don’t scare the little ones. The balloon ball moves more slowly through the air so it is great for hand-eye coordination leading to catching, throwing and bouncing. They are handmade, even the fabrics are personally chosen and hand batiked, which gives them those nice bright colours and appeal to children. It can be used again and again and is machine washable. To re-use simply insert a new balloon for safe and fun indoor play! Best of all it packs flat for easy travel.

IMG_1135

What can you tell us about the Rainbow Ribbons and the Fairy Doors? Both handmade, these toys ignite the imagination. The beautiful one metre long rainbow ribbon set features every colour of the rainbow, it is the perfect imaginative play toy. The Rainbow Ribbons are attached to a sturdy wooden ring handle that includes a small bell to create music. The Fairy Doors are very organic and natural looking, blending in with nature but also whimsical. You could expect to trip over something like it in the forest.

Why has it been important to you to keep the production process in Bali? The workers really are like our family now. Over the years we have helped to send a few of the workers’ children to high school and always give them a bonus payment at the end of an order. We feel very happy, and proud of these wonderful people and their handwork. We have recently been able to employ another 10 women. Previously these women had no opportunity for work because the village was so far removed from tourists and business people, but now they are all happily sewing. It’s so great to visit and hear them all call out, “Hello Elisa! You have more jobs??” We hope to keep saying “YES!” for many more years to come.

Beautiful, safe, ethical, handmade products made in a happy cottage environment. What more could you ask for?

Goldfish Gifts Australian Retailers https://axistoys.com/Goldfish-Stockists

Join the conversation at:
Facebook: https://www.facebook.com/AxisToys/
Instagram https://www.instagram.com/axis_toys/
Twitter https://twitter.com/axis_toys
Pinterest https://www.pinterest.com/axistoys

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kathe Kruse, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Posted in Goldfish Gifts | Tagged , , , | Leave a comment

Family Favourites – Miniland Dolls that Develop Social Skills in Children

Learning social skills is one of the most important aspects of early childhood development. It helps children to not just take care about themselves but also gets them ready to start school,  make friends with other children, and know how they are expected to behave in public.

It’s imperative that they get a good grasp on social skills for good classroom etiquette, and more importantly, it will help further their schooling, university and professional careers in life.

Miniland Educational doll collections are an important educational resource which helps comprehend the concepts of family, population groups, the basic rules of relationships and coexistence, respect for racial and sexual diversity.

Advantages of Miniland Dolls

Here are just some of the benefits and values that your child can gain from having one of our dolls (or more):

Caring and Nurturing

IMG_3855 (1)Children who have dolls often treat them like babies. This allows them to develop a caring and nurturing side that is very good for the development of empathy in children. Empathy is a skill that is in short supply in today’s world, and by encouraging it in your children, you are increasing their chances of being well-rounded adults.

Racial Diversity

31154-31156-31158.jpgFor many years, dolls were primarily European, and this meant children of different races were forced to play with them. We are proud to have a racially diverse range of dolls for children of all races and cultures to choose from. This can foster a sense of acceptance, belonging and awareness about racial inclusion and diversity.

Dressing and Other Skills

31061-31067 NIÑaHaving a doll means that children are dressing and undressing them all the time and this helps them learn about their own self-help skills. Their motor skills and hand-eye coordination is also developed through playing with their dolls and getting them ready.

Getting Ready for a New Sibling

2The dolls can also be used to teach children about how they should act around a new sibling that may be arriving soon. If you are expecting a new baby in the future, then you can use our dolls to teach your child how to hold, rock and care for the new addition before they arrive.

Made in Spain, these anatomically correct dolls are vanilla scented to smell like a newly born baby.  The dolls can be articulated.  Made in Phthalates-free vinyl, they are soft and flexible to the touch.

Dolls are an important part of developing many different skills, and every child could benefit from having one in their early childhood. Have a look at our dolls, which are part of our age specific, skill development Miniland Educational toys range.

Australian retailers https://axistoys.com/Miniland-Doll-Stockists

Join the conversation at:
Facebook: https://www.facebook.com/GotzAustralia/
Instagram https://www.instagram.com/axis_toys/
Twitter https://twitter.com/axis_toys
Pinterest https://www.pinterest.com/axistoys

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Kathe Kruse, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Posted in dolls, Miniland Educational | Tagged , , | Leave a comment

New soft and cuddly plush range for Steiff

When Margarete Steiff created the world’s first soft toy in 1880, little did she realise the enormity of the gift that she was giving to children everywhere. In 1902, her nephew Richard designed the Steiff company’s signature invention – the Teddy bear! Now, in the summer of 2017, a new exciting development arrives from the very same buildings in Giengen, Germany, that the world first Teddy bear was born.

The company’s new “Soft Cuddly Friends” embrace all the characteristics that made Steiff famous – ultra-high quality materials, intricate hand craftsmanship, and the famous “Button in Ear” – in a fresh new collection of contemporary styles designed to appeal to today’s children.

080524_080531_060236_060243_022692_022708_EMO (1)Steiff has always devoted itself to making the very best soft toys for children and embracing innovation imagination and perfection. As Margarete Steiff herself said: “For children, only the best is good enough.”

By this they mean they have developed the strictest criteria where quality, safety, workmanship and materials are concerned. They also set these standards above all prescribed international controls and tests summarized and anchored in Steiff’s Purity Law.

What the Purity Law means for your child
At a time when synthetic additives abound unseen, they want you to be able to be rest assured that the soft, silky fur of your child’s playmat is free of any harmful substances. This means that children can play and sleep safely with their furry friends for life.

  1. FREE OF POLLUTANTS
  2. HARMLESS DYES
  3. TOP QUALITY MATERIALS
  4. FINEST PLUSH QUALITY
  5. HARMLESS STUFFING
  6. BEST SEAM WORKMANSHIP
  7. HYGIENIC PRODUCTION
  8. INDEPENDENTLY CHECKED
  9. UNRIVALLED environmentally friendly QUALITY SINCE 1880

111389_111778_012914_012808_EMOStill renowned for creating unrivaled “life like” animals, Steiff are thrilled to add this extra dimension of playful characters that are sure to become friends for life. Soft as soft can be, always ready for the biggest cuddle possible, the new kids in town are guaranteed to be a big hit with children of all ages. They’re destined to become a child’s most cherished companions, day in and day out.

This new range is of course machine washable and manufactured to the highest standard. But what will surprise you is the pricing that accompanies this fabulous new collection. Soft and Cuddly Friends are available in many designs and in three sizes. A full range of gift boxing is available plus floor and shelf displays to support as POS.

The story of Steiff is full of adventure, ambition and innovation lavish with romance, nostalgia and childhood dreams. It is the story of a company responsible for the unequalled popularity of the Teddy bear, the world’s most favourite soft toy. Over 100 years later and the popularity of Steiff has spread the entire globe and grabbed International headlines as antique bears made of traditional mohair and firmly filled with wood-wool, set world record prices at auction.

Proud of our heritage yet forward-looking and venturesome, Steiff never stops chasing dreams.  After all, just what would bedtime be like if there were no cuddly friends to snuggle up to? Unimaginable!

steiff_logo_SW+E1880_R_rgbFounded in 1880, Steiff is the world’s premier manufacturer of high-end toys and collectibles. Indeed, Steiff is the only “luxury” toy brand in the marketplace today. Internationally renowned for its exceptional quality, Steiff still utilizes traditional materials and proven manufacturing techniques to create its unique and highly prized products. Steiff toys last so long because they are extremely well-made and vigorously tested – surpassing all U.S. and international toy safety standards. Vintage Steiff toys from the company’s earlier years have sold at auction for more than $100,000.  Collectors treasure Steiff products for their artistry, beauty, and lasting value. Children love their friendly faces, cuddly fur, and realistic designs. When “only the best” is good enough, Steiff is the only choice.

Join the conversation at:
Facebook: https://www.facebook.com/AxisToys/
Instagram https://www.instagram.com/axis_toys/
Twitter https://twitter.com/axis_toys
Pinterest https://www.pinterest.com/axistoys

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Posted in Steiff Bears | Tagged , , , , | Leave a comment

Skrallan: A classic Swedish doll full of childhood memories

Skrållan is Sweden’s first talking doll loved by generations of Swedes since 1966. Her playfulness and her speech ability have made her a popular playmate with generations of children. With the launch of this iconic Swedish brand into Australia, Paula Opfer, spoke with Kristina Aronsson of Micki Leksaker, to find out why and how this brand has stood the test of time.

13101000_4What is her story?
In 1966 the Skrållan doll was born and her name originates from a character in a Swedish TV series written by Swedish author Astrid Lindgren, of Pippi Longstocking fame. Today the Skrållan brand is a strong doll brand in Sweden even though the connection to the TV series is not that visible. The brand is today instead built around the dolls and her delightful accessories.

 

Why she is so popular in Sweden/Scandinavia?
Ever since 1966 Skrållan has given love and play to children of all different ages as Sweden’s first talking doll, but starting from 2017 she is travelling further afield and her first stop is Australia.

16110100_1What makes her different/why would people purchase her?
Skrållan is a Swedish designed classic toy with top quality hair and a range of high quality clothes and other unique designed accessories such as bags, boots, cot carriers and even a bike helmet. Her 45 cm size makes her perfect to play with and she’s a soft huggable best friend. She has a speech-function with 25 playful16110200_1 and adventurous sentences promoting friendship and fun active play including laughter. She has long, blond hair that’s soft and smooth and is perfect to comb and brush. She is just perfect for children to get lost in a world of imaginative pretend play.

13100400_3The thinking behind the accessories and clothing range?
The high quality materials, unique designs, soft colours and cute details make her look friendly and fun. The price point also makes her extremely attractive! She has accessories that you just won’t see in other ranges, the bike helmet with a crown and matching bike seat have that perfect touch of whimsy.

What makes her perfect for export etc?
Swedish design. With a classic design and playful approach Skrållan will become a modern classic – also outside Sweden. Starting from AW 2017 Skrållan speaks five languages (Swedish, Danish, Norwegian, Finnish and English). Her packaging line has a new visual identity which is unique to the market and the soft colours, the playful approach, and quality presentation will make her stand out.

With special features such as her speech, high quality hair, sweet appearance and beautiful accessories she really hit the hearts of the Swedish children and there is no doubt it will be the same in Australia.

Skrallan is manufactured by Micki Leksaker in Sweden and distributed in Australia by Axis Toys.

Join the conversation at:
Facebook: https://www.facebook.com/AxisToys/
Instagram https://www.instagram.com/axis_toys/
Twitter https://twitter.com/axis_toys
Pinterest https://www.pinterest.com/axistoys

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Posted in dolls | Tagged , , , | Leave a comment

The science behind Little and Sleepy board books and new born kits

At birth a baby’s eyesight is very limited; it is hard for them to focus, and they cannot see very far from their own face (about 30cm). Black and white images with sharp outlines are therefore much easier for baby to see in these first few months of life.

‘Black and white contrasting pictures maximise visual stimulation and appear to encourage infant development in the early months’. – Jennifer Gregor, Paediatric doctor, Melbourne, Australia.

Research has proven that black and white contrasts register powerfully on baby’s retina and send the strongest visual signals to baby’s brain. Stronger signals mean more brain growth and faster visual development. Surround a baby with soft pastel colours, and you might as well be blindfolding him. Surround your baby with black and white or light and dark pictures, and watch your baby’s eyes light up.

With this in mind, two friends with a great set of skills between them and a passion for bringing new ideas to life, got together to launch the Little + Sleepy  newborn kit.

HERO_SHOTKat Merewether is a New Zealand illustrator and author, currently achieving massive success with her own range of books about a little kiwi called Kuwi. Anneliese works with NZ artists developing ranges of products for the NZ gift market through her company Tikitibu

The gift set is a combination of products created to assist newborns with sleep and settling routines, the board book, soft pillow, and parents sleep journal come in a lovely canvas bag. The Little + Sleepy Board Books are designed to engage babies right from birth, with bold black and white graphics that babies can actually see.  Designed to help mum and dad establish really healthy sleep time routines by reading to them from day one, and because the babies can actually see the books they respond to it, so its great feedback for new parents.

IMG_2737 compressedFurther down the track, the book is a great first reader particularly for children suffering from dyslexia. The rationale for this is that the author is dyslexic herself, so she has designed the book in a dyslexic-friendly format, from the fonts to the non-use of any glyphs or serifs that can present reading obstacles. The sentence structure is also designed to be easy to read, using repetition and onomatopoeia rather than forced rhyme, so it is more natural to read aloud and encourage a relaxed transition to sleep.

As babies grow and the story is understood the soft Pillow Toy becomes a tool for getting little ones to sleep, “Now you have to go to sleep so Sleepy Koala can wake up and look over you,” when the book and toy are combined they can be used as a special bedtime trick.

Picture6The Sleepy Journal is an amazing tool for mums and dads.  Right from birth mums and dads are encouraged to record all the up and down times of babies so they can track where they are at with sleep times and feed times. This journal helps parents continue this on until they have found their feet.  And once baby has grown it makes a lovely keepsake journal to look back on.

 

Tips on Reading to Your Baby

Prenatal – From 24 weeks
Studies show that unborn babies respond to the rhythm of being read to. They will move about and kick. Studies by DeCasper and Fifer (1980) and Kolata (1984) found that infants who were read ‘A Cat in a Hat’ twice a day 6.5 weeks before birth would suck more if they heard ‘A Cat in a Hat’ read by their mother rather than an unfamiliar children’s poem ‘The King, the Mice, and the Cheese’, also read by the infants’ mothers. The parents of the unborn child can stimulate their infant and develop early communication skills by introducing their child to music and reading right from the start. The development of listening before birth is vital to the progression of listening and attention skills after birth.

0 to six months
Since a babies eyesight is still developing, choose books with little or no text and big, high-contrast pictures. Monochrome works best. Comprehending the words isn’t really the point with babies this young. For infants, reading is about the tone of your voice and cuddling up to you.

7 to 12 months
Halfway through their first year, babies may begin to grasp some of the words read to them. The most meaningful words are the names and things from their everyday life — words like “dog,” “mummy,” “daddy,” “ball”. Books with just one object or person per age are best.  Point to the pictures they show interest in. And act out what you read with your face, hands, and voice. Let the baby babble back to you in return. This “conversation” helps them learn to take turns and teaches them about focusing on the same thing as someone else.

13 to 18 months
Begin to introduce books with a sentence or two per page. Act the stories out and bring them to life for children, here they will start to mimic you. For instance, if you’re reading about animals, make animal noises. Sooner or later, they will “moo” or “baa” back to you and you’ll be ready to fall off the couch laughing.

19 to 24 months
Many toddlers find the familiar routine of reading reassuring and calming. The same goes for familiar books. This helps explain why, starting at about 18 months, children may ask for the same book over and over and over — and why they won’t let you change your reading performance by a single “meow” or “vroom.”  This continued repetition is how they learn new words.

When you think about it, books really do make the perfect newborn and baby gifts. Happy reading!

Australian retailers https://axistoys.com/Little-Sleepy-Stockists

Join the conversation at:
Facebook: https://www.facebook.com/AxisToys/
Instagram https://www.instagram.com/axis_toys/
Twitter https://twitter.com/axis_toys
Pinterest https://www.pinterest.com/axistoys

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby Dollhouses, Micki, Miniland Educational, PlayBox, Plasto, Sassi Junior, Chic Bayer 2000, Skrallen, Leolandia, Kiddus, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Posted in Little + Sleepy | Tagged , , , , , | Leave a comment