Axis Toys has been appointed as the distributor for Italian designed FSC Certified range Sassi Junior

Publisher, Luca Sassi has chosen Axis Toys as their distribution in Australia and New Zealand because of the like-minded approach to highly educational toys, for children between 1 and 12 years old.

Sassi Junior is a publishing house specializing in book-toys with worldwide distribution and headquarters in Italy. Cutting edge design, premium quality materials with strict safety standards and high value in contents are the guidelines for the development of each Sassi Junior product. “We are confident that Axis toys will be our ideal partner in developing this market,” he commented.

romepuzzlePaula Opfer, Managing Director of Axis Toys also commented, “We are really thrilled to be distributing this range as it’s so on strategy for us. There are so many pluses to Sassi Junior. Each item is FSC Certified; it offers greater value in terms of what it offers content-wise ensuring that both the child and the supervising adult can get full value from it and enjoyment. For example, the 3D puzzles and book series, which not only creates a map of Rome or Paris but also shares the history of these cities. And, of course, the price point which across the range sits between a RRP of $20-30.”

spaceThe house’s little books and educational toys, printed on recycled paper with environmentally friendly inks, are the best choice for anyone seeking unique, high quality and safe items for children of all ages.

Sassi Junior’s creative activity books and games—all on signature light brown paper—offer a modern alternative to wooden toys and, best of all, make learning fun.

The range will be in stock from February 2017.

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby, Micki, Miniland, PlayBox, Plasto, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the new ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

For more information, please contact Paula Opfer, Axis Toys

Ph: 02 9986 3456

Email: paulaopfer@axistoys.com

Website: http://www.axistoys.com/New-for-2017

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Emotiblocks, encouraging kids to learn about feelings and emotions through play

32350-4It’s that time of year when toy retailers’ websites start listing the hottest – generally expensive – holiday toys. And parents feel pressured to buy them because, well, they’re this season’s must-haves. They often look at current toys and wonder, “Is this toy appropriate for my child?” Getting “inside the box,” and understanding the features and benefits as they align with the abilities of a particular child can be huge challenges. Even professionals and educators serving children – including those with special needs – often lack the time and ability to search for the best products and toys.

MINI-EmotiblocksABLE PLAY is a toy rating system for children of all abilities from the USA-based National Lekotek by doing the research through comprehensive product evaluations relating this information to children’s abilities and skill development.

Emotiblocks has been highly rated by ABLE PLAY as they belong to an affordable, simple and versatile toy range designed and manufactured by Miniland Educational, encouraging kids aged between 2 and 6 to understand about feelings and emotions in early childhood. They are colorful blocks that assemble into different characters that can represent 6 different emotions. With the different hair, face, and body pieces that come together to form the complete figure, there are over 100 different character combinations that can be made. Emotiblocks come with a guide as well as activity cards to prompt playtime when needed.

Developmental Skills

Emotiblocks promoted skills are social and emotional skills (empathy, facial expressions, expressive language, receptive language) spatial concepts, cooperative hand movements, fine motor skills and stacking as well as memory and recall.

Playtime

Communicative (4 stars)

Skills

  • Each activity card comes with an emotion listed in six different languages. These cards can be a chance for children to become exposed to other languages.
  • The activity cards can be used as prompts for children to practice expressive language (output) when talking about the emotions or receptive language (input) as they hear about the emotions.
  • Kids can practice the pronunciation and verbalization of the emotions written in six different languages.
  • Learning another language greatly influences cognitive development, but also teaches kids the value of communicating with others encouraging speech and language skills.

Play Ideas

  • Why does the block feel this way? Pick an Emotiblock and have the child come up with why the character might feel that way.
  • Have the child create a new emotion to add to the activity cards based off of the faces on the blocks.
  • Caregiver can encourage the child to share a time they could empathize with the emotions on the Emotiblocks.

Adaptation Ideas

  • Write the emotion on a notecard to provide a written cue for the child when looking at the picture side of the card.
  • Share both sides of the card simultaneously by scanning one side of the card so that the child can see all content during play.
  • Highlight the language your child speaks so his eyes can more easily find the emotion he needs to focus on. For example, use the same color sticky note to cover the other languages.

Physical (4 stars rated)

Skills

  • Children can work on whole hand grasp and cooperative hand movements as they assemble and disassemble the different Emotiblocks characters.
  • Hand-eye coordination is promoted as kids pick up the components of the characters and snap the pieces together to build the Emotiblocks.
  • Children are working on their fine motor skills as they build the Emotiblocks characters which support everyday tasks like brushing teeth, eating and getting dressed.

Play Ideas

  • Encourage the child to make Emotiblocks representations of familiar people in real life.
  • Have the child stack all of the legs, faces and hair pieces on top of each other to make a tall character tower.
  • Create a die that says “hair”, “legs” and “face” on it for the child to roll and collect the 3 parts to create and complete their character.

Social/Emotional (4 stars rated)

Skills

  • The activity cards and the different faces on the blocks help children become aware of the spectrum of emotions that people can feel and what those emotions mean.
  • The Emotiblocks characters can encourage imaginative play as children create scenarios with the characters and include them into pretend play with other toys.
  • With the different hair and skin colors of the blocks and ethnicities of the kids on the activity cards, children can be exposed to diversity.

Play Ideas

  • The child can give the Emotiblocks characters they build names to go along with their feelings and facial expressions.
  • To spark a conversation about how a child is feeling about a situation or scenario, they can build a character to share their emotion.
  • Kids can practice making their own facial expressions using a mirror to mimic the Emotiblocks characters.

About Miniland Educational

Every single Miniland product is created with the aim of teaching children new skills through play. The range includes toys suitable for pre-schoolers right up to 8 year olds. Distributed for retail exclusively in Australia by Axis Toys.

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Active learning by combining traditional toys with digital apps

Miniland Educational successfully presented Play Miniland, the new model of learning that promotes the combination of play with real toys and the use of innovative digital resources, at the International Toy Fair in Nuremberg. Play Miniland wants to aid parents and teachers in children’s education and entertainment, by making use of digital tools that modern children know so well, while exploring the usage of traditional educational toys that they also need.

The Play Miniland method
Play Miniland is a new game concept that combines the idea of a traditional toy with digital apps for tablets, smartphones and desktop computers. It has 36 educational resources that promote the use of over 200 Miniland specialty toys.

The proposed activities concentrate on the contents set in the school curriculum. The digital content can be used on a computer, SMART board, classroom board or tablet. At home, parents can reinforce their children’s learning, by using Miniland Educational toys and tablets, smartphones or their home computer. All active learning sessions end with a digital game, which aims to reinforce the concepts learned throughout the session.

The aim is to enrich traditional toys by adding innovative content that will then enable additional interaction, and boosting the playing experience of both children and adults. It is also a new way of learning that introduces new educational models in the classroom and which parents can use at home to enhance their children’s learning.

16Esquema_EN_metodo_PlayMinilandPlay Miniland is founded on the combination of the two most important trends in modern-day learning: Active Play and Game-Based Learning. The use of the internet and video games in children’s play can result in parents losing control over the digital content being used by their children. Play Miniland offers parents the certainty of using educational digital games, whereby children can reinforce at home what they have learnt at school.

Active learning through fun activities
Miniland products carry a Play Miniland information card tag on their handle with a QR code. This QR code will take them to www.playminiland.com, which will ask them for the product code of the product they purchased.

Once entered, they specify the age of the child, the theme they want to focus on like Memory Games, Food, Dolls etc. and then content i.e. Vocabulary, Literacy, Science or Maths which is broken down into various topics. Play Miniland will then choose the games that will best help the child. Therefore, Play Miniland is based on active learning through play with real toys, which can be touched, shared and used, in order to learn the concepts worked on in class, but with the motivating effect provided by play.

All these resources can be accessed on the Play Miniland website www.playminiland.com, which is the hub of this innovative learning method. Resources are sorted by age, theme and educational content, and they are presented under different sections, which have been specially designed for teachers, parents and children. Perfect for a travel situation and a great compliment to the games already purchased.

02_Foto_pizarraWith this project, Miniland Educational is at the forefront of specialty toys, by developing a fun-filled learning experience that meets the needs of today’s children, who still have a need of playing with toys, touching and sharing, but who are also accustomed to using and being surrounded by all types of screens. This active learning model allows for individual paces of learning, thus enabling children to learn from their mistakes and increase their self-esteem. This will establish the foundations for their motivation to acquire new knowledge.

Project developed in collaboration with AIJU, the Spanish Technological Institute for Toys
Miniland Educational has developed this Project in collaboration with AIJU, the Spanish Technological Institute for Toys, an organisation that has been providing the psych and pedagogical element to children’s games and toys for 25 years.

About Miniland Educational
Miniland Educational toys are one of the most trusted educational toy brands on the market. Every single Miniland product is created with the aim of teaching children new skills through play. The range includes toys suitable for pre-schoolers right up to 8 year olds. Miniland Educational toys, games, puzzles and baby dolls distributed for retail exclusively in Australia by Axis Toys.

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Time for Bed with Little Kiwi and Little Koala

Axis Toys appointed Australian distributor to Little + Sleepy range

thumbnails_koalabook-350x350Axis Toys is delighted to launch the Little + Sleepy range into the newborn gifting market in Australia. This beautifully illustrated range of books, soft toys and a sleep Journal – which can be purchased separately or as a kit – are written and designed by New Zealand top selling author Kat Mereweather. Her beautiful depiction of a Sleepy Koala and Sleepy Kiwi allows a wonderful tactile experience for parents and their newborn child to help establish positive reading and sleep routines.

Little + Sleepy is the story two friends with complimentary skills and a passion for bringing new ideas to life. Kat Merewether is a New Zealand illustrator and author, currently achieving massive success with her own range of books about a little kiwi called Kuwi. Anneliese works with NZ artists developing ranges of products for the gift market through her company Tikitibu

Picture5This gift set is a combination of products created to assist newborns with sleep and settling routines. One of the biggest benefits of the Little + Sleepy range is that babies can actually see it.  The first few months of a baby’s life can be pretty blurry, the one thing that they are able to see is the large dark circle that their food comes from.  Up to about 3 months of age, babies’ eyes do not focus on objects more than 8 to 10 inches from their faces.

Sleepy books are designed to engage babies right from birth, with bold black and white graphics that babies can actually see. They are durable, matte laminated board books with a wipe clean surface. Designed to help mum and dad establish really healthy sleep time routines through reading to them from day one, and because the babies can actually see the books they respond to it, so great feedback for new parents.

littlekoalabookFurther down the track, the book is a great first reader particularly for children with dyslexia. The author is dyslexic herself, so she has designed the book in a dyslexic-friendly format, from the fonts to the non-use of any glyphs or serifs that can present reading obstacles. The sentence structure is also designed to be easy to read, using repetition and onomatopoeia rather than forced rhyme, so it is more natural to read aloud and encourage a relaxed transition to sleep.

As babies grow and the story is understood the soft pillow toy becomes a tool for getting little ones to sleep, “Now it’s time for you to sleep so Sleepy Koala can wake up and look over you,” when the book and toy are combined they can be used as a special bedtime trigger.

Designed with love, the Sleepy Journal is the perfect first gift. Right from birth new parents are encouraged to record all the sleep times of babies so they can track where they are at with sleep and feed times. The book has down to earth sleep tips from real mums and encouraging messages that reassure, ground and allow tired parents to giggle a little.

_MG_7934_square compressedPerfect for baby shower gifting the kit is packaged in a practical printed cotton bag that includes:

1 x Sleepy Kiwi/Koala Board Book
1 x Sleepy Kiwi/Koala Toy
1 x Sleep Journal

The Sleepy Koala book is now available and the rest of the range will become available over the next three months in Australia. Axis Toys is taking orders now.

Join the conversation at:
Facebook: https://www.facebook.com/SleepyKiwiNZ
Instagram https://www.instagram.com/littleandsleepy/

 

About Axis Toys
Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby, Micki, Miniland, PlayBox, Plasto, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the new ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

For more information, please contact Paula Opfer, Axis Toys

Ph: 02 9986 3456

Email: paulaopfer@axistoys.com

Website: http://www.axistoys.com/Brands/Little-Sleepy-Range

Image Dropbox: https://www.dropbox.com/sh/smd7awuwhtj7l6i/AABRRAKN_QkAIk_iOLXTL0Y3a?dl=0

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Scribbla – The funky new stationery range for the Tween plus market

Looking for new stationery items with attitude, then look no further than the new Scribbla range from Axis Toys, that offers a variety of items to colour-in using a new range of pens.

As a mother of Tweens, Paula Opfer from Axis Toys noticed that the tween market liked to stamp their own personality on their belongings – iPhone covers, screensavers and doodling all over their pencil cases. This idea was further reinforced by the rapid take-up of the ColourAway colouring-in poster range that allows people to individualise their own posters.

Paula felt that there was an opportunity to develop an Australian stationery range to fulfil not only the current colouring-in craze but also to provide a gift option that was perfect for the tween/teenager market right up to adulthood.

“We knew what pleasure colouring-in gave people and we felt there was an opportunity to provide a range that reflected the Australian and New Zealand lifestyle and love and respect for nature,” said Paula.

“We also felt there was an opportunity to expand the mediums beyond traditional posters to provide further gift options within the lifestyle market in the form of stationery items and even cushions and homewares.”

scribbla rooThe new Scribbla range includes pencil cases are pre-designed with a favourite food, others are illustrated with a quirky character that can be coloured in or not with the fabric pens that are included. Karen Sentonaris, the ColourAway artist, designed the pencil cases for Scribbla using key cheeky critters that appealed to her as her inspiration from “Land Downunder”. This pencil case is black on one side with an additional netted pocket and the other side features this design and comes with two fabric pens to colour it in if you so choose!

pencil cases. smalljpgThen there are funky pencil cases replicating chocolate bars, sharks, pizza and tins of sardines! The gorgeous Scribbla 12 brush-stroke pens come packed in a simple vinyl pouch and the new line of ball point pens includes pliers, screws, screwdrivers and spanners. The ideas are out there and designed to appeal to the kids, most importantly the range has something for both boys and girls.

The new range of Scribbla stationery items will be ready for the July school holidays. All of the items in the range are practical and more stationery items will evolve out of this range over the coming months.

About Axis Toys

Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented – each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby, Micki, Miniland, PlayBox, Plasto, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the new ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association. Stockists can be found here http://www.axistoys.com/ColourAway-Stockists

For more information, please contact: Paula Opfer, Axis Toys – Ph: 02 9986 3456

www.axistoys.com

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ColourAway On My Travels Colouring In Poster Kit – A journey through pattern and colour

In the new ColourAway “On My Travels” Poster, memory twists and turns, it shifts and moves smoke-like and foggy; it is the lens through which we see. It is through this lens we are permitted to look at a young girls travel memoirs thanks to our new artist 15-year old Jordan Lee from Australia. What makes this poster special is that usually kids are on the colouring side not the design side, especially a poster as large as A1.

CA_Travel-POSTER2 OL - CopyIn ColourAway On My Travels Poster, cities swirl around our young artist like memories flooding from her mind. It is not often you see a teen with the camera pointing away but then it’s not often a teen draws a poster such as this one.  Iconic landmarks from New York, Paris, London and Sydney are interspersed with more personal recollections from Jordan’s trip. “My favourite part of the poster is New York because I’ve always wanted to go there and it was really fun to draw. But I love Fiji and Paris as well (who wouldn’t!)”.

Designing and drawing the poster took Jordan close to 40 hours to complete. She chose travel as the topic because she loves to travel and it’s something she wants to do more of when she finishes high school.

“My friends that do art know I have drawn the poster. They like it and think it’s very cool. Everyone agrees it’s an amazing opportunity and I am so grateful to be involved in such an incredible project at such a young age.”on my travels

What’s next for Jordan?  “I would love to practice more in pastels and water colours and eventually in acrylic paints or oils.  I also want to keep working on my coloured pencil portraits. Anything to do with drawing or art really.”

About the Artist – Jordan Lee
Jordan is a 15 year old high school student with a keen interest in art and a mind always racing ahead with new ideas and designs.

About ColourAway
Designed and manufactured in Australia the ColourAway poster range is printed on FSC Certified 170 gsm paper and includes 12 vibrant Scribbla brushstroke pens. Individually packaged and rolled these incredibly detailed and giant A1 posters guarantee hours of creative joy. Australian stockists can be found here http://www.axistoys.com/ColourAway-Stockists

For more information, please contact: Paula Opfer, Axis Toys – Ph: 02 9986 3456

www.axistoys.com

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ColourAway Ocean Dreaming Colouring In Poster Kit – Bringing awareness into life

The latest poster from ColourAway is called “Ocean Dreaming”. Created by Australian artist Lou Trevitt, this poster combines the Ocean’s beautiful sea life and Lou’s passion for the balance of life. When Lou Trevitt sat down to design her fourth poster for ColourAway she initially felt a real resistance and struggled to start, thinking how am I going to draw animals. At that time she found herself dreaming of the ocean, little did she know of the power of the ocean to draw out her inspiration. The ocean is a feminine symbol; it’s often associated with compassion, creativity, and intuition. Dreaming of the ocean asks us to get in touch with our deeper selves and connect with our true nature.

oceans poster olDrawing this poster was a very special process for Lou and took her on a journey that she didn’t expect! “It all fell into place after l had a very vivid dream of a girl swimming out past her comfort zone in the ocean. I felt extreme fear for her thinking that she would be eaten by a shark!! But then out of the water breached a beautiful white whale that she swam towards and played with. When she swam back to shore she walked towards me, l said to her “Are you crazy you could have been eaten by a shark?”

She said, “No that was the whole point, l needed to swim beyond my fear of the shark to meet the white whale, they are very shy and do not show themselves to people. I had to overcome my fear, just as the whale had to overcome its fear.”

So that day Lou started her fourth poster for ColourAway. First came the white whale and the shark, then the turtle and the whale shark. “What also came with it was a deep love and connection with ocean life that l hadn’t felt before. That’s why l called this work – Ocean Dreaming.”

ColourAway Oceans Dreaming“To me a creative life is living your authentic self in everything you do food, fashion, work, play and lifestyle. It is my intention to entwine Mindfulness, Art and Wellness together in a holistic approach through creative expression. l was reminded of the importance of this after recovering from Breast Cancer four years ago when l realised that l wasn’t valuing the best part of me…. my wonderful creative self! The ColourAway Posters have been a wonderful platform for me to consolidate all of my modalities into one package that can be shared and enhance creativity and mindfulness in others.”

In another first for the ColourAway range they have released Colouring-in Cushion & Fabric Pen Sets inspired by the work of Lou Trevitt. The designs currently available are dolphins and turtles from Oceans Dreaming, the owl from Magician’s daughter and the butterfly from Native Garden. They make perfect gifts for someone who loves to colour or alternatively once coloured can be given as original and personalised gifts.

 

About the artist – Lou Trevitt
Lou is a Multi-dimensional Artist and Creative Stylist based in Sydney. Lou has studied Photography, Art, Design, Pottery, Millinery and Holistic Counselling. She worked for many years within the fashion Industry as a stylist, window and shop merchandiser and also collaborated with the designer on forecasting style and cohesion of the ranges. Lou also worked in the Hospitality Industry in service and management but was most satisfied when revamping and renovating the cafes and bars to improve their aesthetic and ambience. Lou is happiest when creativity is woven through every part of her day.

About ColourAway
Designed and manufactured in Australia the ColourAway poster range is printed on FSC Certified 170 gsm paper and includes 12 vibrant Scribbla brushstroke pens. Individually packaged and rolled these incredibly detailed and giant A1 posters guarantee hours of creative joy. The cushions are 40cm high or wide and come packaged with fabric pens. Australian stockists can be found here http://www.axistoys.com/ColourAway-Stockists

 

For more information, please contact: Paula Opfer, Axis Toys – Ph: 02 9986 3456

www.axistoys.com

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ColourAway Land Downunder Colouring In Poster Kit – Fascination with the critters and creatures of Australia

The latest ColourAway Poster designed in Australia called “Land Downunder” is a fitting tribute to the unique plants, mammals, reptiles and frogs that make Australia special. Acknowledgement of the traditional owners is an important component as they and their artwork are tied so strongly to the Australian land.

CA_LandDownunderIn the creation of the ColourAway Land Downunder poster, artist Karen Sentonaris was able to indulge her fascination with all the extraordinary, weird, wonderful and unique animals that make Australia special. Australia teems with native animals, many which are found only here and the opportunity to showcase these animals in one beautiful A1 poster was a challenge that Karen was excited at the prospect of designing.

“I started with what for me are the essentials of the Australian land scape: the sea; the dry land; a big sky and a gum tree.  After this I wove everything else into the landscape. As I drew, each animal took on a personality, which defined the patterns that adorn them. The Dugong is covered in daisies like a gentle, happy hippy as I imagine them to be. The Cockatoo has strong strident patterns to match their “I don’t care what you think” attitude that you see from them after they have stripped every orange from your fruit trees.”

“My favourite animal is the echidna. They are so shy, aloof, gentle, and spiky. You won’t see them in the zoo, as they are always hiding, but if you keep watch you will occasionally see them in the bush, and in your garden.  I drew this echidna from the photographs I took in my neighbours drive way.”

The aspect of hide and seek with the animals has been incorporated into the design and each poster kit includes a challenge sheet to find the animals as you colour.

Australia would not be Australia without our insects, so of course there are the red back spiders, ants to represent the 400 species of ants Australia has, cicadas because their song dominates so many memories of Christmas in the heat and so the list goes on. Of course the most dominant animal is the kangaroo, standing proud and strong as the symbol of our great nation.

The echoes of Aboriginal culture are an important element, they are as much a part of this ancient land as the setting sun. Their influence is felt strongly in the style of the patterns and the symbols in the rock – hunting arrows, boomerangs, kangaroos, hunters and foot prints of both man and kangaroo.

ColourAway land downunder“It was a chance occurrence that led me to meet and eventually design for Paula and Peter of Axis Toys. I am thankful for the opportunity to design and express my love for my new country in Land Down Under. I love all the creatures of Australia from the noisy repetitive cicadas to the iconic big red kangaroo. I hope that I have captured the diversity of wild life in Australia and showed them off in the amazing diverse landscape that makes Australia so unique.”

In another first for the ColourAway range they have released an Apron and Christmas Stocking designed by Karen Sentonaris that can be coloured with fabric pens. They are an extension of the Land Down Under posters using the flora and fauna of Australia as inspiration. They make perfect gifts for someone to who loves to colour or alternatively once coloured can be given as original and personalised gifts. Ideal for travellers who would like to take a memento of the Land Downunder home with them.

 

About the Artist – Karen Sentonaris
Karen is a multi-faceted artist, born and raised in South Africa, where she studied Fine Arts with a Major in Ceramics. With the help of her parents Karen established a successful production ceramic studio supplying African inspired table ware that serviced shops country wide as well as exporting to the UK and US. In 2008 the family relocated to Australia where Karen kept her creative spirit alive, with acrylic painting, drawing, beadwork, mosaic and ceramics. Karen’s love of local culture and the environment were the perfect combination when asked to design for ColourAway Posters. Karen has also designed the pencil cases for the funky new stationery range for the tween-plus market called Scribbla. The pencil cases feature the cheeky critters that were her inspiration for Land Downunder posters.

About ColourAway
Designed and manufactured in Australia the ColourAway poster range is printed on FSC Certified 170 gsm paper and includes 12 vibrant Scribbla brushstroke pens. Individually packaged and rolled these incredibly detailed and giant A1 posters guarantee hours of creative joy. The ColourAway Apron and Christmas stocking come packaged with fabric pens. Australian stockists can be found here http://www.axistoys.com/ColourAway-Stockists

For more information, please contact: Paula Opfer, Axis Toys – Ph: 02 9986 3456

www.axistoys.coms

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New additions to ColourAway Colouring-In range will be a runaway success

Hot off the success of launching the ColourAway Colouring-In Posters and 2016 Calendar, with nearly 200 stockists secured in the first three months of its launch,  ColourAway has now released three new posters and extended the range into the lifestyle gift market. New this year are cushions, an apron and even a Christmas stocking that can be coloured with fabric pens, all featuring the gorgeous doodling design that has made ColourAway so successful.

The new ColourAway designs have something to appeal to everyone and each design as its own unique and personal story from the artist.

colouraway oceans dreaming with pens ol-350x350

ColourAway “Ocean Dreaming”

The latest poster from Lou Trevitt is called “Ocean Dreaming”. This poster combines the Ocean’s beautiful sea life and Lou’s passion for the balance of life. When Lou Trevitt sat down to design her fourth poster for ColourAway she initially felt a real resistance and struggled to start, thinking how am I going to draw animals. At that time she found herself dreaming of the ocean, little did she know of the power of the ocean to draw out her inspiration. The ocean is a feminine symbol; it’s often associated with compassion, creativity, and intuition. Dreaming of the ocean asks us to get in touch with our deeper selves and connect with our true nature. Inspired by Lou’s designs ColourAway has released Cushion & Fabric Pen Sets. The designs currently available are dolphins and turtles from Oceans Dreaming, the owl from Magician’s Daughter and the butterfly from Native Garden.

downunder_col2 ol-350x350

ColourAway “Land Downunder”

In the creation of the ColourAway “Land Downunder” poster, new artist Karen Sentonaris was able to indulge her fascination with all the extraordinary, weird, wonderful and unique animals that make Australia special. Australia teems with native animals, many which are found only here and the opportunity to showcase these animals in one beautiful A1 poster was a challenge that Karen was excited at the prospect of designing. It is ideal for travellers who would like to take a distinctive memento of the Land Downunder home with them. ColourAway has also released an Apron and Christmas Stocking designed by Karen Sentonaris that can be coloured with fabric pens. They are an extension of the Land Downunder posters using the flora and fauna of Australia as inspiration.

travel+pens ol-350x350

ColourAway “On My Travels”

In the third ColourAway Poster “On My Travels”, memory twists and turns, it shifts and moves smoke-like and foggy; it is the lens through which we see. It is through this lens we are permitted to look, at a young girl’s travel memoirs thanks to our new artist 15-year old Jordan Lee. Cities swirl around our young artist like memories flooding from her mind. What makes this poster special is that usually kids are on the colouring side not the designing side. It is not often you see a teen with the camera pointing away from them but then it’s not often a teen draws a poster such as this one.

 

Paula Opfer from Axis Toys felt that there was an opportunity to develop an Australian colouring range to fulfil not only the current colouring-in craze but also to provide a gift option that was perfect for the tween/teenager market right up to adulthood.

“We knew what pleasure colouring-in gave people and we felt there was an opportunity to provide a range that reflected the Australian and New Zealand lifestyle and love and respect for nature.” said Paula.

“We also felt there was an opportunity to expand the mediums beyond traditional posters to provide further gift options within the lifestyle market in the form of cushions, the apron and Christmas stocking.”

About ColourAway
Designed and manufactured in Australia the ColourAway poster range is printed on FSC Certified 170 gsm paper and includes 12 vibrant Scribbla brushstroke pens. Individually packaged and rolled these incredibly detailed and giant A1 posters guarantee hours of creative joy. The ColourAway Cushions, Apron and Christmas Stocking come packaged with fabric pens. Australian stockists can be found here http://www.axistoys.com/ColourAway-Stockists

For more information, please contact: Paula Opfer, Axis Toys – Ph: 02 9986 3456

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Crafting miniature Christmas decorations for your Lundby Dollhouse – Part 2

Here is Part 2 of our blog series to create some really simple and inexpensive decorations to create a Christmas atmosphere in miniature for your Lundby doll’s house. But allow your own imagination to flow as well! If you have a look around you at home, there are sure to be lots of little things that can provide excellent material for Christmas decorations for your doll’s house. We would love to see pictures of your decorated houses on Instagram, just tag them #lundbyaust

 Sweet Little Christmas Candlestick
Candlesticks always create a wonderful atmosphere. Here is one that you can make with plastic beads.
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THIS IS WHAT YOU NEED:

Mini plastic beads, white, yellow and green or any other colour you like.
Mini-bead base
Iron (ask an adult for help!)
Oven paper
Glue

HERE’S HOW!

1             Print out the template for how the beads should be positioned.

2             Place the beads as shown on the template. One candlestick and two ”feet” for it to stand on.

3             Ask an adult to help you to place the oven paper over the pearls and then iron carefully until the beads fuse together and are attached to each other. Let it cool.

4             Then carefully peel off the candlestick and the candlesticks ”feet” from the base.

5             Glue the ”feet” in place so that the candlestick can stand on its own. Prepared and ready for the doll’s house!

Candlestick design

Candlestick template

 

Andrea Engsall’s Christmas Garland
Swedish interior designer and her daughter Diana have come up with this lovely garland for the stairs.
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THIS IS WHAT YOU NEED:

Pipe cleaners in two or more colours

HERE’S HOW!

1             Twist the pipe cleaners around each other.

2             Then wrap them around the banisters in the doll’s house.

3             Cut off the ends if it’s too long. Done!

Have you tried these decorating tips? Or have you created something else for your doll’s house? Share your photos on Instagram, tag them #lundbyaust

Happy decorating!

For more information, please contact: Paula Opfer, Axis Toys – Ph: 02 9986 3456

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